Baby may not know the difference between an organic swaddle cloth and a rough synthetic one, but discerning parents certainly do. If you have a little one who you’d like to coddle and rear in the pure, eco-friendly way, then you’ll need to stock your nursery like a staunch green warrior. Your arsenal might consist of organic knit blankets, hypoallergenic laundry detergents, and stuffed animals made of non-toxic fabric and natural dyes, for example.

Nowadays, there is a wealth of products available for parents of a green persuasion. The only question is where to purchase said products from, and pure and little has found a place in this important online shopping niche. They carry ecofabulous tested and approved California Baby body products, adorable scallop-edged burp cloths, and clothing that all the cool kids wear. Some of the threads that caught our eye right away were a floral hemp and organic cotton coat by Sarah Waldo Organics and a striped, nautical-inspired hoodie by Egg Baby Organics. You’ll also find green-guides for mom and dad, and a selection of soothing bedtime tunes courtesy of the Rockabye Baby! collection, lullabye renditions of popular bands’ songs (e.g. The Beatles, Bob Marley).

With this bevy of hipper-than-hip goods, even the child-free among us are finding ourselves afflicted with a curious case of baby (product) fever.

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