
Alice Cooper paid about $28,000 to replace an O in the Hollywood sign back in 1978 when it was restored after years of deterioration. Since then, the famed sign has become legendary. Now Mad Men’s John Slattery, Old Christine’s Julia Louis-Dreyfus, Virginia Madsen, Tippi Hedren, and Aisha Tyler are trying to save the landmark from encroachment by a nearby development of gigantic estates. To get the message across, the nonprofit Trust for Public Land covered up the 45-foot tall letters to spell out SAVE THE PEAK. Is this campaign a symbol about saving the sign or saving the land?
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