patagonia enviro 2009 photo
Photo: Via Patagonia – Photographer Tim Davis

Patagucci is the mocking term sometimes used to label the outdoor clothing company, Patagonia, in reference to what some people view as high priced goods. We don’t know what Gucci do with their money, but Patagonia’s customers are transparently informed where a sizeable chunk of their spend is headed. To initiatives that help make the world a saner place.

In the past fiscal year Patagonia gave away $3,816,750 in grants and in-kind donations. That makes $34 million USD they’ve put back… Read the full story on TreeHugger
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