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Beauty, Performance and Sustainability are the three principles that drive the folk at Nau, the outdoor lifestyle clothing and bag company. You’ll notice Price isn’t included. Shoehorning that trio of attributes into a product is harder work, than simply squeezing a product to get the cheapest price. So, although Nau might be value for money, the ticket price might cause some potential customers to shy away from experiencing the brand’s quality apparel.

In typical creative fashion, Nau have dreamed up a solution: The Changing Room. Buy from eight selected winter garments, (mostly those over $250) and Nau will bill your credit ca… Read the full story on TreeHugger
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